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Is the Golden Age of social media over?
Let’s note right off the bat that the headline doesn’t proclaim social media to be “dead.” The number of times and ways in which things on the internet have been declared deceased only to rise again...
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Does current scrutiny over data privacy have implications for media monitoring?
A recent conflux of news stories has placed a very standard communications practice under the microscope. Media monitoring in general, and monitoring during a crisis in particular, takes on a different...
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Is Reddit the social platform communicators should be paying attention to?
Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in part because even defining or explaining what Reddit is can be a challenge—is it a news...
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“Fake influencer” takes on new meaning with CGI accounts
If fake influencers are a problem for PR, what are we going to do with AI-generated fake influencers? There’s a saying that you should “fake it until you make it”—basically, play the part until you’re...
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Even in an era of ‘fake news,’ this story has a Cloud over it
Is earned media so valuable you’d risk your reputation to find a means to secure it? Is inventing a fake expert really the best way to promote a for-profit business? The bizarre case of Drew Cloud is...
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Is there ever a reason to measure impressions?
Impressions are a surface metric that don’t provide much actionable information. PR professionals are starting to use “opportunity to see” as a more accurate descriptor of the metric, because that’s...
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If people are changing how they use social media, will there be an impact on PR?
The Atlantic recently published a piece with the headline “People Are Changing the Way They Use Social Media,” with a subhead suggesting that data and privacy breaches might be to blame. It’s an...
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Navigating the “political” in digital advertising
Facebook’s new political labeling rules are catching some unexpected fish in its net. Marketing Dive, and a number of other publications report that both Walmart and Procter & Gamble had...
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Summer Reading Recommendations – 2018
We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, and our friends over at Spin Sucks agree. As voracious readers ourselves, we’re always on the...
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Who owns a Twitter following, the paper or the journalist?
A recent lawsuit over a Twitter handle is a fresh reminder about what it means to be active on social media through your work—and a cautionary tale for both employers and employees. The case in...
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